The Magic is in You
Client: BP
Art Direction & Design
Photoshoot & Video Art Direction
Product Photography
Brand Identity
Packaging
Social Media
Campaign
Illustration
The most surprising campaign for a jewelry collection with whimsical fortunes hidden inside the jewelry.
Bomb Party is the epitome of wonder & delight where every piece of jewelry reveals a stylish gorgeous surprise.
In collaboration with the creative director and team, I was inspired by mystery and magic, and defined the campaign concept for the collection that revolved around fortune, luck, and the excitement of watching magical theatrical performances; and designed and executed the assets across—photo & video art direction, packaging, digital campaign, and social.
