Love can often be the best inspiration. In collaboration with the creative director and team, and with the jewelry collection’s wedding theme in mind, I assisted in defining the creative concept for the packaging to be a “wedding invitation” where one could gift it to a special someone in their life, such as the friend who’s getting married, the BFF, and the little one. In addition, I designed and executed the assets across—photo & video art direction, packaging, digital campaign, and social.